Everyone else only changed the material.We changed what braiding hair does.
A clinically tested braiding fiber, engineered for scalp health and supplied to the brands built on it.
Protective styles were never meant to hurt.
Braiding hair sits against the scalp for weeks at a time. A shampoo touches it for about a minute. Almost all braiding hair is industrial fiber, the same chemistry as pipe and flooring, made for textiles and never re‑examined for skin. The category treated the itch as normal. Nobody asked what the material was doing.
Braiding hair products tested positive for carcinogens, heavy metals, or volatile organic compounds.
Consumer Reports tested braiding hair products in February 2025, and again in February 2026. Every product tested positive for at least one harmful substance: carcinogens, heavy metals, or volatile organic compounds (VOCs). Products that showed no detectable heavy metals still registered thousands of micrograms of VOCs per kilogram. Human braiding hair was the single most contaminated product category tested.
Consumer Reports, February 2025 and February 2026
Braiding hair that gives something back to your scalp.
Nourie is the first leave-on format with a contact time measured in weeks. The same contact window that carried contaminants can carry chosen ingredients instead.
Bioengineered from plant-based materials. It braids, washes, and styles like the hair people already wear.
Tested the way the category never was.
Across 58 participants in an IRB-approved repeat-exposure tolerance study, 2024.
Comfort preference for Nourie over a leading PVC fiber, in a double-blind trial where each participant wore both, one on each side of her own head, with an unbraided section between as control.
SGS leachables panel, June 2026. Volatile organic compounds and heavy metals including lead, cadmium, mercury, arsenic, and antimony. Passes California Proposition 65 for lead and cadmium.
Made in FDA-registered facilities in the United States.
We make the fiber.Brands are built on it.
We supply Nourie to brands and professionals. A brand's name goes on the front. Nourie goes in the fiber, with the testing to cite. The braiding hair brands that can prove their safety are being built on Nourie.
Nourie has been covered by
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Tell us who you are and what you're building. We read everything.