Change starts with one strand.

What if we were to tell you that hair extensions can actually make your natural hair better?

We’re saying “goodbye” to terrifying hair stories and saying “hello” to a brighter and promising new class of hair extensions! Do you remember being told to sit still while braids itched, caused irritation, and often ruined or stunted our hair growth? At Nourie, we created hair extensions that nourish your natural hair from scalp to hair ends once installed. Not only look and feel great, they are healthier than typical synthetic extensions. Bonus points: they’re also sustainable and made with plants.

How it works

Nourie's first extensions are braiding hair. During their lifespan, Nourie hair delivers a proprietary blend of nutrients to the scalp and strands in order to repair the hair and scalp damage while forgoing irritation that can results from braiding hair.

Nourie vs. Synthetics vs. Human Hair

Synthetic hair is often full of toxic chemicals that ultimately harm ourselves, our community, and human hair's journey to its wearer is never entirely clear. While braiding hair brands may claim that their product is sustainable, hair and its packaging continue to land in landfills.

Our commitment to ethical sourcing.

At Nourie, we figured out how to deliver amazing hair extensions without compromising on our values or the environment. We stand by where our ingredients come from, how they are produced, and the environmental impact of their production. We care about people and the planet, and that’s why we are commited to traceable sourcing and sustainability.

  • Non-Toxic

    We make our extensions without bad-for you chemicals, and without volatile organic compounds, which have been thought to be the main culprit of irritated scalps. Healthier to wear, healthier for your hair!

  • Eco-Friendly

    Traditionally, synthetic braiding hair is produced with petroleum based byproducts and chemicals that are highly flammable and polluting. Ours are healthy and sustainable. Healthier environments means healthier communities.

  • Plant-Sourced

    We've turned our backs on the traditional methods of making synthetic hair. Not only can you feel good about wearing our extensions, but they also look and feel like the real deal!

Who is Nourie?

We’re a team of brilliant and passionate Black women scientists who, with our technical expertise and personal experience, are determined to disrupt and revolutionize the hair industry by getting to the root cause for change.